A short list of high-quality purchase survey questions
The post-purchase page is a valuable opportunity to gather feedback and insights from customers who have just completed a purchase. Crafting thoughtful and strategic questions can help you understand their experience, preferences, and satisfaction. Here are some good questions to consider for the post-purchase page of your Shopify store:
-
Attribution:
- How did you hear about us?
- Where and when did you hear about us?
-
Overall Satisfaction:
- How satisfied are you with your purchase today?
- On a scale of 1 to 10, how would you rate your overall shopping experience?
-
Product Feedback:
- What do you like most about the product you purchased?
- Is there anything specific you would like to highlight about the product?
-
Purchase Intent:
- How likely are you to make another purchase from our store in the future?
- Would you recommend our store to a friend or family member?
-
Shipping and Delivery:
- How satisfied are you with the speed of delivery?
- Did your order arrive in the expected condition?
-
Website Experience:
- How would you rate the ease of navigation on our website?
- Did you find the product information and checkout process clear and helpful?
-
Customer Service:
- Did you have any interactions with our customer service team? If yes, how would you rate the experience?
- Is there anything specific you would like to share about your interaction with customer service?
-
Product Usage and Satisfaction:
- How satisfied are you with the performance/usefulness of the product?
- Have you encountered any issues or challenges with the product?
-
Feedback on Packaging:
- How satisfied are you with the packaging of your order?
- Is there anything we can improve regarding the packaging?
-
Additional Comments or Suggestions:
- Is there anything else you would like to share about your shopping experience?
- Do you have any suggestions for how we can enhance our products or services?
-
Social Media Engagement:
- Would you be willing to share a photo of your purchase on social media? (Consider providing a hashtag for them to use.)
- Are you following us on social media? If not, would you like to stay connected for updates and promotions?
-
Discount or Loyalty Program Interest:
- Would you be interested in joining our loyalty program for exclusive discounts and promotions?
- How likely are you to use a discount on your next purchase?
-
Referral Program:
- Would you be interested in participating in our referral program to earn rewards for referring friends?
- Do you have friends or family members who might be interested in our products?
Remember to keep your questions concise, and consider using a mix of multiple-choice questions, rating scales, and open-ended questions to gather both quantitative and qualitative feedback. Additionally, always be respectful of your customers' time and make the survey experience as user-friendly as possible.
