Some of them [survey apps] are designed specifically for post purchase only. They don't really do the on site surveying. Zigpoll is nice because it covers a bunch of different surveys.
In Q4, we know it’s 45 to 65 year old women buying for their sons, their grandsons, sometimes their husbands…knowing this led to a 15% lift in conversion rates
We are able to segment our customer base, we are able to send emails to all our pregnant customers. We send fewer emails, but they’re more targeted - open rates are up