How PAJ GPS company used Zigpoll to discover and test a new, profitable vertical
PAJ GPS allows customers to keep track of the people, animals, and vehicles they love.
They developed PAJ to be a one stop shop for GPS needs, and they sell a physical GPS tracker along with a monthly subscription for their product.
We had the chance to sit down with their founder Michael Jooss to discuss how they’re using Zigpoll to :
- Discover and quickly validate new verticals
- Gain more clarity on how customers are using their product, allowing them to improve their website and content marketing
- Collect complex requirements for B2B leads looking to purchase wholesale
Discovering and validating a new use case for the product
By setting up an open-ended response to the question "How do you plan on using our product?", the PAJ GPS team discovered a new animal-related vertical for their product.
This new vertical was surprising, so PAJ GPS wanted to test if there was revenue potential before investing further:
"We built a dedicated landing page to get some of the search volume that is around this topic. In Germany we started a very successful affiliate partnership with an animal doctor with a website and a huge audience - so it's a nice win win situation."
The result? That one influencer partnership drove an additional 200 sales in two months, and they can now scale out their marketing in this niche.
Using survey data to optimize post purchase and improve landing pages
PAJ sells different devices for each potential use case. For example, their product for tracking animals is very different from their product for tracking vehicles.
However, PAJ was missing even more specific data that could be used to optimize their landing pages and ad creative further.
"We are selling a device called the vehicle finder, which is obviously designed for vehicles, but we didn't really know if people are going to use it in their private cars, in their camper vans, or in their motorcycles."
By surveying their customers on the planned usage - PAJ discovered that their community of customers were willing to share how they planned to use the product.
Having that data makes it even easier for them to build and improve dedicated use case pages. On their website PAJ has 6 dedicated pages for different application areas:
When your customers tell you how they want to use your product, it’s extremely easy to tailor each page with different unique selling propositions of their product.
Below is an example of this tailored site on PAJ’s motorcycle product page:
Collecting detailed information from b2b customer to streamline the sales process
Survey Questions:
- "Why do you need the GPS tracker?"
- "What type of vehicles do you own?"
- "How many vehicles would you like to locate?"
PAJ GPS has used the flexibility of Zigpoll to launch a B2B lead form on their website to make it easier to follow up on B2B sales.
For PAJ, they can start conversations with an understanding of whether the business wants to buy/rent, what vehicles they own, and why they want to purchase.
"We figured with the high engagement rate that we had in the post purchase survey, hey, why don't we just try using Zigpoll as a lead form? After the first two months it's been working great!"
