How an auto parts provider uses Zigpoll exit intent surveys to significantly improve conversion rates
Partify is one of North America’s leading automotive parts providers and have mastered the art sourcing and selling painted and unpainted auto parts.
We had the chance to chat with their CEO Mike Manning about how they used Zigpoll to:
- Save Partify money on multiple survey apps by switching to Zigpoll
- Discover what confused customers and hurt conversion rates
- Stay updated on customer feedback with Zigpoll’s Slack integration
"We've definitely noticed an increase in conversion rates since implementing Zigpoll, I would say a significant increase in conversion rate."
Why Zigpoll
One of the most important features that Mike values Zigpoll’s data visualization and charts, which make it easy to make sense of all their data and identify trends:
“Some of the other [survey apps] just feed all your results. They don't really give you analytics. The analytics make it very easy to visualize what is going on”
Replacing multiple paid survey apps by consolidating with Zigpoll
Before Zigpoll, Partify was paying for multiple survey apps to handle their post purchase, abandoned cart, and on site surveys separately.
Now, they use Zigpoll to run these different surveys, consolidating multiple subscriptions into one and storing all their data in one place:
"Some of them [survey apps] are designed specifically for post purchase only. They don't really do the on site surveying. Another app we're using is meant for abandoned cart surveys.
Zigpoll is nice because it does post purchase surveys, abandoned cart surveys…it covers a bunch of different surveys."
Identifying site problems that hurt conversion rates with exit intent surveys
Survey Question: : “Leaving so soon? Tell us why!”
Response Responses: "“I find the price too expensive”, “I couldn’t find my part”, “The part I want is out of stock”, “I need more time to decide”, “Other”.
Partify uses Zigpoll’s exit intent surveys to learn why their customers are bouncing. Based on their feedback, they gain a more complete picture of what is causing conversion rate issues:
“The exit intent survey is the perfect way to figure out why people are bouncing, because you can ask them different questions, and you can kind of confirm or deny what are the most likely reasons people are bouncing from the site.”
Partify learned three key things that they immediately actioned to optimize their conversion rates:
- Partify was missing a lot of parts that their customers wanted, so they now track which parts are being requested. If they see a trend, they add it to their site
- There were confusing product descriptions and titles that were leading visitors to bounce, so they dug deeper into specific products that had higher bounce rates and improved the descriptions and titles for clarity
- Price was very important to their customers - so they do everything possible to keep prices low
These initiatives have led to a significant increase in conversion rates for Partify.
Effective CRO starts with collecting customer insights.
Using Zigpoll’s Slack integration to stay updated on customer feedback
I (Jason) personally improved Zigpoll’s Slack integration at Mike’s request. Based on his feedback, the integration can now send survey results into dedicated channels, helping the Partify team stay updated on survey results as they come in:
“We do create different channels for each survey, and then Zigpoll will feed the survey results into each channel. That way we can stay organized and keep track of the responses as they come in their own respective channels…I check them daily.”
