How To: Use Targeting Settings To Optimize Your Campaign
Say you are an eCommerce store based in the USA and you want to see what your visitors from the UK think about your website. Are your prices too high? Is your overseas shipping rate too expensive? Is your shipping speed competitive?
Zigpoll makes solving these sorts of issues a breeze. Let's walk you through how you would do it:
- Build your poll.
- Choose where to place your poll on your website (we recommend post purchase for eCommerce)
- Add your Targeting Settings
Step 1: Build Your Poll
Start with a prompt. Something that explains what you're asking and why you're asking it. You can also include an incentive like 20% off of your next order. After the prompt, ask your questions. Make your copy brief and conversational- filling out the poll should be fun, not work. After you've added your questions, wrap it up with another prompt saying thank you for your time.
Step 2: Place Your Poll
Our stats tell us that polls on the post purchase page will convert better than anywhere else on your site. This is because customers are highly engaged with the website at this step and have just established a relationship with your brand (or reinforced their existing relationship). Post purchase customers are also the ones you are likely to want to hear from the most. They are the ones who are driving your business, and getting them to purchase again should be a high priority for any business.
But there are also other place you can put your poll. It all boils down to who you want to reach and what questions you want to ask.
Step 3: Add Your Targeting Settings
Here's where we decide who to show the poll to and how often to show it. Click on the Targeting tab to get started.
For our example, we will be setting our percentage to 100% and restrict it to the UK only by clicking Show only in certain countries and adding in the United Kingtom. But you don't have to stop here. You can target by what website the customer came from, what browser your customer is using, or what IP address they have. This can be incredibly useful if you want to ask specific questions to specific people. For example, you may want to ask how your website performs only to people using Internet Explorer or you may want to ask how easy it was for people who found you from Search Engines to find the product they were looking for.
With targeting tools you can be in full control over not only what questions you ask, but who you ask them to and how often. So start asking the tough questions and get answers that will enable you to upgrade your business and delight your customers.
